While Kenyans loose on betting, Sportpesa, the leading sports betting industry in Kenya uses the opportunity to spread its wings and grow its business.
Sportpesa, which has been sponsoring KPL champions Gor Mahia and arch-rivals AFC Leopards, have joined international markets to sponsor Hull City as EPL shirt shirt sponsors.
The club confirmed this through their official website that they have signed a multi-pound deal to have the Kenyan online gaming company as their sponsor.
The statement stated,
As the official sponsor, SportPesa have signed a three-year deal and will have their name and company logo on the Tigers’ home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons.
The new sponsorship deal is the most lucrative in the Club’s proud 112-year history. Simon King, Commercial Manager at Hull City Tigers, said: “We are delighted to form a three-year partnership with SportPesa.
SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa. The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally.
Sportpesa CEO, Ronald Karauri, who termed the move as a big achievement for the company said,
This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market.
Ronald added that in a year’s time, the company will have presence in at least four continents.
The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.
Even as a global brand, staying consistent with our core values that center around grassroots sport and community development will replicate the success SportPesa has enjoyed in Kenya.
Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022